Flash Player 10 Officially Released

Mike Chambers posted that Flash Player 10 is officially live. This completes your 1-2 punch of RIA/game platform releases of Silverlight and Flash this week.

We have just released the shipping version of Flash Player 10 (Mac, Windows and Linux). You can find more information on all of the new features on the Flash Player product page.

You can download the player for Mac, Windows and Linux players from here.

You can grab debug and standalone players from here.

You can grab the release notes from here.

Flash Player 10 is great news. There are so many things in it from a new data structure (Vector), to local FileReference, to Matrix and 3D helpers, to speed improvements and video enhancements being able to play other video types and more (this was actually in a late version of flash player 9 as well but will be used more here). It does take time for flash versions to get out in the wild, about 9 months to where they are in the 90%-95% range where you can convince people to use it in production, but getting those skills now is good.  The scripting platform is still Actionscript 3 so anyone still making Flash Player 8 and AS2 stuff is now two revolutions behind.

Another thing I am looking forward to soon (next week) that is missing from both Flash and Silverlight, is the ability to develop for the iPhone, which Unity3D is dropping the iPhone kit on Oct 22nd. Unity3D has effectively taken Director’s 3d game development (hardware accelerated) market lead away this year and late last year and is a great platform. Director who?

Lots of great tools and platforms to create the innovative new applications, games and markets that are so needed right now. Go create!

Google Now in the Casual Game Ads Market

Google has entered the flash gaming ads market.  Right now that is pretty much owned by MochiAds for flash game devleopers at least pre-game ads anyways.  Advertising can be annoying but MochiAds has pulled it off where the ads are usually advertising other games or interesting things and it monetizes game development for Flash, Unity3D, Director and others, which is a win.  There are many flash gaming sites that are great fun that use ads almost stylistically like Nitrome and typically the ads are pretty fast when they are during the game loading.

Although advertisements in games have long been a scurge on gamers fun when they are trying to insert them into fat client, immersive MMOGs where it totally takes away from the experience, that doesn’t work.

What does work is stuff like MochiAds and possibly Second Life type sponsorships, where advertisements are almost nostalgic or fun and integrated. Developers and publishers have to make money somehow, the better the experience the more impactful and the more games for all. The key is making the integration a good user experience.

We shall see how Google plans to do this.  This might go along with their Lively strategy. The ad market entrance in games is possibly what started the rumors that Google was going to buy Valve for Steam, rumors which quickly died down.

Anyways, the one good thing about this announcement is advertisments go to where the eyes and crowds are going or already at, they are apparantly going massively to online web games and causal experiences make for easy advertisment integration. TV, Radio and many other industries have been supported by advertisement interest due to consumers using and buying the content.  So online gaming is just another one of those entertainment industries and it will grow further with this news.

Hardware of the Casual Gamer Revisited from Unity3d Creators

A few weeks ago the makers of Unity3d released some really valuable information about casual gaming and general hardware of users that play online games.  It was an interesting report and very beneficial to developers on the Unity platform and others.  We wish other plugin makers would do the same in such a thorough method.

Unity 3d creators listened to the market and have now posted updated numbers and information as well as a page that quarterly stats will be updated. Check the new, quarterly, hardware of the casual gamer stats.

I would have seen this earlier but I have been deep in a Unity 3d project myself :).  I am a big fan of all web based gaming platforms and Unity is almost a dream come true for 3d web gaming.  For the company to be this open that is a very good sign.

What can you do with Unity3D?  Here is a list of games made with Unity3D on the web.  The one great thing about this platform is that is was made for gaming specifically from the start.  Simulations and game development with Unity3D is very fun and productive. I still love Flash, Director etc but Unity3D development is now very much in my rotation.

Games made with Unity3D:

Hancock Movie Games

Tennis Stars Cup

Duckateers

Temploe (ninjas attack you)

RC Laser Warrior

Urban Race Star

FlashBang studios

TraceON

EPIC Tower Defense

InvinciCar

Besmashed (multi)

Global Conflicts

Phoenix Final

Doom Siege

Mario Galaxy like run (third one down)

Zombie Drive

Pocket Piglets

ChickenDemo

Castle Conquest

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